Skip directly to content

2016 'Roads Between Us' Event Wrap Up

In November 2012, Nestlé, Zurich and Interactive Driving Systems, with support from Activa, the Fleet Forum and Global Road Safety Partnership (GRSP), partnered to organize a two day interactive stakeholder event on work-related road safety in Ghana. The inaugural event was followed in 2014 by another successful conference in Cameroon, and in 2016, NestléZurich Insurance, eDriving FleetAonInternational SOS and the Global Road Safety Partnership hosted the 3rd "Roads Between Us" road safety conference, this time in Kuala Lumpur, Malaysia on 4 and 5 October 2016.

The 2016 programme sought to build on the impact of previous events by showcasing successes and exploring challenges in effective work-related road risk management. More than 70 participants assembled at the venue representing a broad range of private sector and civil societyorganizations from across the region and beyond, each sharing a passion for improving quality of life through safer roads. 

Following a lively interactive session encouraging participants to share their individual aims of the workshop, the room was inspired by the opening address and bold call to action from our special event VIP, Tan Sri Michelle Yeoh, United Nations Development Programme (UNDP) Goodwill Ambassador, Safe Steps Ambassador. Michelle called for greater collaboration in addressing this global challenge, whilst stressing the importance of the contribution of each organization and each individual.

The global and local road safety scene was set by Dr Barry Watson, CEO Global Road Safety Partnership and Martin Faller, Deputy Director of the International Federation of Red Cross and Red Crescent Societies Asia Pacific Region. The day then continued at a lively pace with an engagin mix of expert panels, technical sessions on benchmarking and good practice and interactive discussions all punctuated with powerful case studies from AIPF, Nestle, Grab Taxi and Shell.

Day two opened with a thought-provoking presentation on the 'Golden Hour' from Dr Greg Jakubowski, Regional Medical Director, Corporate Solutions Asia, International SOS, which led into a busy half-day programme drilling down on key issues including distraction, the growing problem of two-wheelers, barriers to progress and sustainability of programmes. The group also got together for a 'Safie' in support of the Save Kids Lives campaign.

The Takeaway

All participants enjoyed the opportunity to enhance their knowledge on key subjects around managing road risk, as well as learning where to go to find detailed information and data. The building of local and regional networks was also a key highlight - but the real takeaway from the the 2016 event was a commitment from 11 organizations with Malaysian presence to discuss the potential for a 'Malaysian Road Safety Collaboration' which could take collective and individual actions, continue sharing good practice and encourage peers to get involved. The Malaysian Red Crescent Society raised its hand to convene this important first discussion bringing together representatives from: Dow, Grab Taxi, GRSP, GSK, IFRC, Mondelez, Nestle, Shell, Unilver and Zurich. 

We shall provide updates on the progress of this exciting intiative.

These events are proving to be outstanding opportunities to share good practice in effective work-related road risk management and agree on next steps for implementation within emerging markets. Through these events and the following interactions, organizations with fleet risk exposure are not only building their capacity to design effective road safety strategies, but they are joining peer networks which continue to share and collaborate into the future.