Skip directly to content

Safer City Roads (Proactive Partnership Strategy)

There is universal recognition of the tremendous global burden resulting from road traffic crashes, and that road traffic injuries constitute a major but still neglected public health problem that has significant consequences in terms of mortality and morbidity and considerable social and economic costs.

In the absence of urgent committed action this problem is expected to worsen.

The Safer City Roads model incorporating the Proactive Partnership Strategy (PPS) methodology, developed by the Global Road Safety Partnership since 2002, is one model that can be used to address the road safety problem. It is a strategy created specifically for use in Communities (towns, municipalities, etc.) and it is based on sustainable partnerships between Government, Business and Civil Society in the town. The PPS is a process methodology aiming to help communities improve the quality of life in their cities. The PPS has been used in many Brazilian towns and is successful in helping communities make progress on what can be realistically achieved in injury prevention.

In 2009, the city of São josé dos Campos and the Global Road Safety Partnership jointly won the Prince Michael International Road Safety Award for their implementation of the strategy in the city and the impact they achieved (pictured above from left, Mayor of Sao Jose dos Campos, Prince Michael of Kent, Jose Cardita (GRSP) and Andy Pearce (former GRSP CEO).

The strategy is now being used in towns across Brazil, and the methodology is being exported to other countries and continents.

The Strategy has the following strengths:

  1. It provides a structured framework for managing road safety and improving the safety culture in the community.
  2. The local investment in road safety is based on a reliable process that identifies the local road safety problem (through the collection and use of 30 day reliable data), related crash reclassification, subsequent analysis and targeted actions that are implemented immediately. The improvement in the road safety culture, quality of life of the citizens and human life itself, is quickly evident and a great motivator for further work.
  3. Local citizens own the road trauma problem and the solution and a true community partnership approach exists. Buoyed with visible and tangible success, and within a reasonable time frame, the partnership aims for continuous improvement.

But what needs to be present in a Community before the PPS can be effectively and efficiently embraced? At the very least there needs to be:

  • A political environment where the Mayor, (or equivalent), and those key players (Transport, Health, Education) in local government and essential partners on data collection (Police, Health Emergency Services, Fire Brigade, Hospitals, Legal Medical Institute) see the connection between road safety, quality of life for those in the Community and human life at pre-hospital and hospital trauma departments and are prepared to commit publicly to improving it.
  • A robust local government that has the infrastructure and capacity to enable appropriate changes to the physical environment (engineering), laws and enforcement, and education that result in a decrease in the number and severity of road crashes.
  • An acknowledgement that the road safety problem can be most effectively addressed through partnerships between government sectors, business and civil society.
  • A social context where the people are connected to the decision making process and are empowered to participate in a process to bring about change.

For more information, download the “PPS manual” or presentation from the right hand side of this page.